Mark Twain once said he didn’t have time to write a short letter so he wrote a long one. Good writing takes time.
It’s all about composition: rhythm, harmony, clarity, and purpose make all the difference. Economy of language doesn’t hurt. You can be sure the easier something reads the harder the writer worked at it.
My specialty is creative, affordable, easy-to-read copy with quick turnaround. Many companies try to write their own copy. Big mistake. They would not try to diagnose their heart problems nor would they represent themselves in court. Cutting corners always shows.
See this photo and others in the book by Robert Clark, Tom Poland, and Taj Shiben.
From books and product literature to marketing strategies, creativity works wonders when it comes to fresh concepts and effective communications.
